Friday, February 29, 2008
Thursday, February 28, 2008
Monday, February 25, 2008
Friday, February 22, 2008
The product shot approach to ads is a bit of a new direction for Patagonia Team Fish. Let me know what you think. I'd be curious to hear any and all thoughts on effective advertising. Are there any memorable ads that stand out for you (any brand)? If there are any marketers out there, feel free to share thoughts on modern day marketing strategies/directions.
Photos by Tim Pask
Thursday, February 14, 2008
Monday, February 11, 2008
I wanted to post a bit more detail on this new jacket since comments have been generated. Here's copy that Dylan Tomine (pictured right) penned for this style, "Pounding into the teeth of a Nor’Easter or swinging tips through the deluge, the Guidewater Jacket keeps you fishing comfortably long after other anglers have headed for the barn. This jacket combines our best knowledge of fabrics, design and technology to create a full-featured piece of angling equipment. Waterproof/breathable, 3-layer stretch nylon along with a longer cut make this the shell of choice for skiff, bayboat and jet sled guides. The ergonomically placed pockets and custom, dual-density “fish pulls” (which vastly improve waterproof reverse-coil zipper function) put everything you need at your fingertips. Tuck-away hood won’t flap in the wind. The brushed-fleece lined collar and handwarmer pockets provide decadent comfort. More fishing-specific details include: glued-in waterproof zippers; mesh pockets, waterproof interior pocket, glued on exterior pocket, zinger/tool daisy chain; rod holder; forceps/glasses loop; modified Stretch Coat cuffs."
Topher Browne (pictured below) has been testing the piece and had this to say about the GWJ, "I tested the new Guidewater Jacket in some particularly nasty conditions during the late Fall in New Brunswick and Nova Scotia (sub-freezing air temperatures, driving rain/snow while standing in a 42-degree F. river). The jacket performed flawlessly and gets a major thumbs up."Photos courtesy of Dylan Tomine and Rene Braun
Friday, February 8, 2008
Click here to watch a short video on artist and World Trout co-founder James Prosek.
Tuesday, February 5, 2008
Arlington, VA — February 4, 2008 — New Nature Conservancy-funded research shows that across the U.S. and in other developed nations, people are spending far less time outdoors than ever before. The study will be published this week in the Proceedings of the National Academy of Sciences.
Researchers say this study — the most comprehensive look yet at nature recreation — is a "grim confirmation" of a long-held theory that people, especially children, are spending less time in the great outdoors.
The research builds on earlier studies that showed visits to American national parks were declining, and it illustrates that the problem isn’t limited to parks — and isn’t just found in the U.S. "As a scientist and a conservationist, I find these results almost terrifying," said Oliver Pergams, assistant professor of biological sciences at the University of Illinois at Chicago and lead author of the study. "We are seeing a fundamental shift away from people's interest in nature, not just in the US but in other countries, too. The consequences of this could be deep and far-ranging for health, for human well-being, and for the future of the planet."
To read the complete article click here.
Way Upstream Productions 2008