I've heard a lot of dialogue about advertising over the last few months. As is with most things, opinions vary. I don't have a marketing background but I'm starting to develop preferences. I began to wonder what the Way Upstream community thought about this topic. Here's a look at the latest Watermaster II ad soon to run (full page). Sorry about the low res image. The wader copy reads "Our proprietary fabric and barrier technology is the toughest, most puncture resistant on the market. The waders feature our innovative internal suspender system that allows for relief without removing jacket or vest and provides a measure of safety for unplanned swims." The ad image is a shot from the AEG Mongolian trip. There is a small block of copy (bottom left) that highlights this. It says "The AEG Fish Bums decompress after 16 hours of chasing taimen in Mongolia."
The product shot approach to ads is a bit of a new direction for Patagonia Team Fish. Let me know what you think. I'd be curious to hear any and all thoughts on effective advertising. Are there any memorable ads that stand out for you (any brand)? If there are any marketers out there, feel free to share thoughts on modern day marketing strategies/directions.
Photos by Tim Pask