Friday, March 28, 2008
Illustration by El Pescador
Tuesday, March 25, 2008
"Our customers are scientists, activists, professors, doctors and more – they have the collective experience and knowledge we’re looking for," said Casey Sheahan (Patagonia CEO). "We’re highlighting exactly what happens in the manufacturing process and asking customers for their suggestions and help in efforts to find solutions to our less sustainable practices. It’s a unique dialogue to engage in – but one that will ultimately allow us to cause less harm to the planet."
According to Jill Dumain, Patagonia’s director of environmental programs, the research involved in developing the Chronicles has proved to actually drive major business decisions at Patagonia. The Chronicles revealed that transportation makes up only about 1 percent of our overall energy use,” said Dumain. “Had we listened to the current media buzz touting transportation as the largest factor in energy consumption, we might have greatly misplaced our efforts by making strides to geographically shorten our supply chain – which would have massively impacted our business financially, logistically and perhaps even effected product quality – and we would only have reduced our energy savings by 1 percent. Instead, we are focusing our energy on areas where we can truly make a difference – right in the heart of the manufacturing process."
The Footprint Chronicles includes more than 35 filmed interviews and slideshows of factory workers, farmers, owners, designers and third-party auditors to provide an unprecedented level of transparency both internally and externally - from the factories and manufacturing partners that create its products, to the end of the product’s lifespan.
Footprint photo by Tim Borski
Friday, March 21, 2008
Photos by Rene Braun
Tuesday, March 18, 2008
Saturday, March 15, 2008
Filming continues on the east coast this spring. If you have a suggestion of where Frank should park his trailer alongside a river and cast a few flies, please fill out the online form (click here).
Photo courtesy of Jerry Darkes
Wednesday, March 12, 2008
Photo by El Pescador
Friday, March 7, 2008
March 4, 2008
GRANTS PASS, ORE. -- Scientists examining the sudden and widespread collapse of West Coast salmon returns are pointing to the unusual changes in weather patterns that caused the bottom to fall out of the ocean food web in 2005.
NOAA Fisheries Service oceanographer Bill Peterson said the juvenile salmon that left their native rivers and entered the Pacific Ocean in 2005 found little food being transported by the California Current, which flows from the northern Pacific south along the West Coast.
The reason was that the jet stream had shifted to the south, delaying the spring onset of winds out of the north that create a condition known as upwelling, which kickstarts the ocean food web by stirring the water from bottom to top, the agency said.
If there is no upwelling, there is no phytoplankton growth, no zooplankton growth, and basically you have no food chain that develops, because it all depends on the upwelling," Peterson said.
"We are not dismissing other potential causes for this year's low salmon returns," NOAA Fisheries Service Northwest Science Center Director Usha Varanasi said in a statement. "But the widespread pattern of low returns along the West Coast for (both coho and chinook) salmon indicates an environmental anomaly occurred in the California Current in 2005."
Read the complete article by Jeff Barnard (AP Environmental Writer) - click here
Wednesday, March 5, 2008
Sunday, March 2, 2008
Photos courtesy of Craig Amacker