The mission of World Trout is to identify individuals and groups that protect native fish, tell their story and support their conservation efforts. Since its inception in January, 2005 (through March 31, 2007), anglers purchased 41,612 World Trout t-shirts and raised $208,060. World Trout supporters have also been seeking out grassroots groups to donate funds and volunteer their time. Patagonia plans to continue the World Trout efforts which help provide funding for groups who protect fish and enhance natural habitats. Help support grassroots groups in your local areas (fresh and saltwater) by volunteering your time and/or providing financial support. In the case of World Trout, simply buying a limited edition, organic cotton t-shirt can help protect species at home and around the world. Click on the bold text to learn more. Visit a Patagonia Dealer or Patagonia Retail Store near you.
Click here to watch a short video on artist and World Trout co-founder James Prosek.