The Cleanest Line® is a design ethic and guiding principle that we strive for in order to create the most streamlined, efficient and comfortable fishing gear available. While others have been caught up in a frenzy of adding more zippers, pockets and doo-dads, we strive for less. Less weight. Less hassle. Less line-snagging add-ons. With everything we make, our goal is to carve away the unnecessary, sharpen the utility of what’s needed and strive to build/deliver our products in harmless fashion. It’s another way of saying what we’ve believed all along – great gear disappears. Visit Patagonia Fishing and click around to see what's new for 2009. In addition to gear, note the new fishing ambassador pages and a host of content that we plan to refresh with some regularity (conservation, videos, field reports, and more). Have a look Way Upstream community and tell me what you think.
Release photo by Tim Pask