Travis Rummel keeps a firm grip on his coffee and spey rod while cruising in his Stretch SST. Photo by Ben Knight
Monday, July 9, 2007
Setting the standard
Way Upstream community around the world, a challenging project is now at the forefront. The project is to redesign and possibly redefine an icon. This icon is the SST Jacket (SST stands for salmon, steelhead and trout). This jacket was born in 1989 and has been often copied but never duplicated (top left). Since it's introduction, the SST has continually set the standard for on-the-water weather protection. Today’s version features 3-layer stretch nylon fabric with H2No® waterproof/breathable barrier (bottom right). So what’s driving the change idea? Spring 2008 jacket development (new Guidewater Jacket and redesigned Deep Wading Jacket) is causing closer inspection of this SST reinvention concept for S9. I have some ideas about where I’d like the design to go and I’m sure YC has his ideas too but where do you think it should go? Think about the SST and tell me what you like, wish for, want to improve? Consider color, pocketing, cuffs, hood, salt/freshwater and so on. Tell me stories of your SST. Who knows, maybe you think it’s fine as is, but either way, let me know your thoughts.