Monday, October 15, 2007

1% For The Planet

October 15th (Blog Action Day) is a day for all bloggers to come together to write about an important topic. This years topic is the environment. I though it might be a good time to post a little piece on a tribe of individuals and organizations that participate in a special effort. That effort is called 1% For The Planet. 1% For The Planet is an alliance of businesses committed to leveraging their resources to create a healthier planet. Members recognize their responsibility to and dependence on a healthy environment and donate at least 1% of their annual sales to environmental organizations worldwide. 1% For The Planet was launched in 2001 by Yvon Chouinard, environmental activist and founder of Patagonia, Inc., and Craig Mathews, owner of Blue Ribbon Flies. The list of members is impressive. Take a moment and click on the links to learn more or to get involved with 1% For The Planet.

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