Follow the leader

I've been a little enamored with video content as you can probably tell. My focus of interest lately has been toward animation, advertising and marketing that is fish or fishing related. Here's a commercial spot for GPS giant Garmin that is based on the journey of salmon. It's from the salmon's perspective. Take the one minute trip upstream and try to imagine what it would be like if instinct was your only road map.

Garmin Salmon from Darrin Hofmeyr on Vimeo.